Seems I’ve always been surrounded by art, design, and advertising. My father was an accomplished painter, art director, and ad man. Growing up, he and his artist friends, who were some of the best commercial artists and illustrators in Los Angeles, were a huge influence. Weekends often meant art projects in the backyard with my father and several of my brothers and sisters – drawing, painting, and making mosaic illustrations with remnant tile bought at discount.
Like many young boys, I idolized my father and wanted to emulate him, spending hours on my own drawing and making art. Later, during my teens, after my father had begun his own small advertising agency, I began working with him, learning hands-on art and creative direction, as well as copy writing.
I worked with my father, on and off, for years as an art and creative director while I pursued my own path, studying architecture before finally completing a degree in graphic design. I have since spent my career working as a designer, art and creative director, and creative manager, in-house and in agencies, both large and small. Seems my path never veered far from my father’s.
Much has changed since those early days. There were no personal computers to facilitate work, and no such things as digital, new media, or social. One thing hasn’t changed – my passion for quality work, and the thinking, ideas, and process that generate it.
My biggest strength lies in my work ethic and the breadth of my knowledge and experience – I’ve done just about everything on the creative side, from creative direction, art direction, design, strategy, and media buying down to production, in both traditional and new media. I’ve managed clients, vendors, projects, budgets, copywriters, photographers, artists, and designers. Working in-house and at small agencies, where one is often required to wear many hats, has given a unique diversity to my experience, while working at large agencies allowed the opportunity to work on world-class accounts.